About us!

Founded in February 2026, our brand began with a simple conversation. Emmy turned to Lauren and said, “I want to start a brand.” From that moment, what started as an idea between two best friends quickly grew into something much bigger.

Both passionate travelers, we have always been inspired by the places we visit, the people we meet, and the different cultures and styles we experience around the world. Travel has shaped our creative vision and strengthened our belief that clothing should be made thoughtfully and ethically, with an appreciation for craftsmanship, longevity, and conscious design.

We met while studying at university in London and have been best friends ever since. While Lauren studies Mechanical Engineering and Emmy studies Fashion Communications, our different backgrounds have allowed us to bring together creativity, technical thinking, and design to build something entirely our own.

Coming from very different places, Lauren from Texas and Emmy from East Sussex, we were brought together by a shared passion for design, creativity, and a belief that fashion should be made differently.

At just 22 and 20, we created this brand with a lifelong love of design and a commitment to ethical clothing. 

Every design, every photoshoot, every campaign, and every ounce of energy behind the brand has come from us, Lauren and Emmy, and it still does today.

From sketching ideas to creative direction, styling, content, and building the brand day by day, we remain completely hands-on in every aspect.

Our collections are ethically produced by a woman manufacturer, and every design has been carefully curated by us. We believe that who makes your clothes matters just as much as the clothes themselves.

As the brand began to grow, we traveled to New York to share our vision, promote our work, and introduce the brand to people who connected with what we stand for. That journey reinforced what we believed from the very beginning: that there are people everywhere who want to support independent, ethical fashion with a genuine story.

This brand is more than clothing. It is a friendship, a shared vision, and a commitment to creating pieces with intention. What started with one conversation in February 2026 continues to be built every day by the two people who started it.